Now in in its second year, the Kick The Carbon campaign, delivered through a Grant UK and Bath Rugby Club partnership is continuing to make an impact in local primary schools.
Now in in its second year, the Kick The Carbon campaign, delivered through a Grant UK and Bath Rugby Club partnership is continuing to make an impact in local primary schools.
Grant UK and Bath Rugby have completed the delivery of their Kick The Carbon campaign into primary schools for a second year. Throughout the 2024/25 season, more than 1,200 local school children took part, learning about sustainability and how we can all make changes to be more environmentally friendly.
The campaign has evolved from its beginnings as a light-hearted social media idea involving club players, into a initiative that delivers a significant impact. The first rollout, in spring 2024, involved 900 year 3 and 4 children with visits to nine local primary schools. The 2024/25 season saw the programme extended to children from years 5 and 6, and rolled out to additional schools. Reaching more than 1,200 children – a 35% increase on the previous year – the second year exceeded targets set by both Bath Rugby Club and Grant UK.
The sessions weaved in sustainability messages through engaging classroom activities and outside rugby-related games – an approach that was well-received: “A great idea mixing sport with climate change. “The coaches were great with activities as the lesson went on, which kept the children more engaged,” wrote one teacher, with another describing their visit as “Fantastic – the children absolutely loved it.”
Other feedback really highlights how impactful the Kick The Carbon sessions were. “The children were really engaged in both activities – the game element of the classroom task really encouraged the children to be active learners,” comments one teacher. Another wrote, “I thought the programme was amazing. The children from Years 5 and 6 are still talking about it.”
“We are incredibly proud of what the programme has achieved,” comments Anna Wakefield, Head of Internal Sales and Marketing at Grant UK. “Seeing it evolve into something that not only educates young people about sustainability but also inspires them to take action at home is incredibly rewarding. Partnering with Bath Rugby has allowed us to connect with local communities through sport, in a meaningful and lasting way, and the enthusiasm from both the schools and the children has been fantastic.”
“I am incredibly proud to have played a role in developing a powerful and impactful programme with Grant UK, aimed at educating children about carbon reduction through rugby,” says Mike Fordham, Rugby Development Officer at Bath Rugby.
“Through our ‘Kick the Carbon’ initiative, I and other Bath Rugby coaches engaged with 1,216 pupils across 11 schools, sparking real excitement around both Bath Rugby and Grant UK. So much so, that students and teachers were asking how they could get more involved!
“This programme has been a fantastic example of how sport can be used as a vehicle to inspire, educate, and create opportunities for all children.”
Image provided by Grant UK
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